Peachtree Hammers Down Dealer Demo/Sales Strategy
When Dave Solomon of Peachtree Audio used to visit his specialty retail partners five years ago, none of them had computers on their sales floor to demonstrate new audio technologies and solutions. Today, about 20 to 25 percent have them. That's an improvement, but it's still not enough to ensure optimal sales of audio gear in this day and age, Solomon says.
"There's a crazy amount of business being left on the table," said Solomon, Peachtree's vice president of sales. "We have this unique opportunity to start selling high-margin products instead of low-margin products. We have to do this if we want to keep the industry going."
The reasons are many and, after several months of tweaking the demo model and sales strategy around Peachtree's line of audio components, which are designed to improve the sound of MP3 files, Solomon is ready to roll them out to his specialty retail partners.