Retail Excellence:: Percy’s: How to Make Friends & Learn New Strategies
It's almost insulting to simplify the reasons behind a successful retailer, especially as the complexities of running a consumer electronics and appliance business increase every day.
But, first of all, Alan Lavine, with his easy and sensible demeanor, is probably a hard guy to insult. Second, Lavine attributes the success he and his family have had with Percy's during the last 12 months to two very simple strategies:
"It's all about making friends better than the competition can and continuing to learn," said Lavine, who runs the single store CE and appliance retailer with his brother, David, and his father, Robert. "That may be oversimplifying things, but, really, what else is there?"