2014 Ushers In A Mature Digital Era
We are traveling through a colossal e-tech and e-cloud transfer opportunity within a new era of retailing called “The Internet of Everything” or “The Post Digital Era.” If we pause for a stark lesson from the industrial revolution in the 1760’s, we realize those businesses that did not take advantage of new machinery quickly died.
Continuing to make five pairs of gloves by hand a week while competitors used new machinery to produce five pairs an hour caused acrises of business confidence in1790 as well as profitable pylons of opportunity for savvy competitors. Businesses during the industrial revolution did not recognize the time as one of mammoth evolutionary.
They recognized their wins and losses once the post industrial revolution produced clear market leaders and market losers. By the way, consumers demanded the same they do today: best brands, products, services and price points.