Boosting Your Brand Boosts Your Profits
Second, collecting consumer data through CRM dashboards will attract, convert and retain the targeted demographics that realize profitable ROIs. By targeting the most relevant advertising mediums and distribution channels, these steps will create profit pools of market potential. The days of CMOs relying on career experience and pure intuition are long gone. Today, brand building lives and breathes through scientific data and social market segmentation.
Here are six principals to help you build a profitable brand profit:
1. Deep data collection on such consumer information/demographics as relevant market size, household income, ages, costs of engagements, estimates of consumption, loyalty grading, lifestyles and attitudes.