Petra Industries, the consumer electronic industry’s accessory authority, hosted their Spring Petra Partner Meetings on Tuesday, May 15 and Thursday, May 17, at their distribution center in Edmond, OK.
Forty participating vendors engaged in extremely focused meetings with members of the Petra sales, executive and marketing teams. Attendees discussed specific opportunities for increased sales plus explored mutual objectives, desires and expectations. With Petra’s diverse and ever-expanding customer base, these meetings also allowed manufacturers to discover how their product lines fit into each of Petra’s customer segments.
“These direct-interaction meetings are critical in building strong partnerships with both new manufacturers as well as long-standing ones,” said Tate Morgan, Petra President. “Together we learn how to most effectively market their products to our various customers.”