Petra Industries, the consumer technology authority and wholesale electronics distributor, is pleased to announce the appointment of Josh Williams as Director of Digital and Ecommerce Marketing.
In response to shifting marketing trends toward a focus on ecommerce and data-driven metrics, Petra has adopted a digital-first mindset in order to best serve its vendor partners and best match those partners to Petra's customer base. This enables a nimble, next-generation approach to marketing, and the ability to pivot faster as a company to respond to marketplace changes.
"Over the past year, Josh has been evolving Petra’s marketing strategy to focus on digital marketing opportunities," said Petra President Tate Morgan. "Part of this evolution includes promoting Josh into this new role so that Petra may continue to provide the best-in-class service our customers have come to know and expect."