Petra Partners with Parallel Sales to Support Existing Partnerships
Consumer technology products distributor Petra Industries has announced a long-term partnership with the Minneapolis-based Parallel Sales, a company of the Parallel Retail Group, to support its existing partnerships and create new sales strategies.
Parallel brings longstanding relationships with major retailers based in the Upper Midwest to the partnership, and it offers services including retail strategy, sales and negotiations, supply chain expertise, performance analytics and insights, as well as sell-through management skills.
“Furthering our dedication to providing dynamic solutions and strategic partnerships to our customers, working with Parallel Sales will expand sales opportunities for our vendors through broader connections amongst online channels and key in-store growth verticals,” said Tate Morgan, president of Petra, in the announcement. “With Petra’s breadth of product lines and Parallel’s insights with key retailers, this partnership aligns with our core strategies.”
“Our collective expertise in retail strategy and distribution elevates our ability to deliver exceptional value and operational ease to both our manufacturer and retail partners,” said Chad Maestas, Parallel Sales partner, in the announcement statement.