PHC Becomes Pro Audio Technology
Professional Home Cinema (PHC) announced last week that it is changing its name to Pro Audio Technology. The company is changing names, it said, in order to apply its technologies to "a broader range of residential audio installation applications."
“The Pro Audio Technology name conveys a more powerful message to the market—that we’re committed to bringing professional technologies and performance standards not only to the theater, but to distributed audio and other installation applications as well," Larry Reagan, vice president, said as part of the announcement. "The stronger, more encompassing name will support our sales reps, international distributors, and dealers as they present PRO products to their customers.”