Philips Poised for Second Half Sales Season
Philips will enter what promises to be a highly competitive Christmas selling season armed with the products it displayed at a New York-held “Holidays in June” showing Monday.
Among the audio, video, personal care and lighting solutions were some models from the company’s flat-panel LCD TV line – the first display of TV products since the April announcement that it would license sourcing, distribution, marketing and sales of its TVs in North America to Funai.
Once the agreement takes effect Sept. 1, said senior vice president for marketing management, A/V, for Philips’ North American Consumer Lifestyle Sales Organization, Andy Mintz, “together with Magnavox and Philips, we could be the third-largest TV company in the U.S. There is always a challenge to differentiate your products in this market, but we will work closely with Funai to that end.”