Philips has made it its mission to help improve and impact the lives of 3 billion people by 2030. The company is well on its way towards achieving that goal with a range of personal care products that span nearly every aspect of our daily lives. And at the IFA Global Press Conference in Spain this week, the brand gave us an early look at some of the things coming down the pipeline later this year.
Marlies Gebetsberger, market leader for Philips Personal Health DACH, outlined a number of new offerings that the company is working on, including a newly expanded Philips Sonicare Teledentistry service, a noninvasive snoring prevention device, and a refreshed airfryer.
The Teledentistry service, which launched last year in the U.S., will expand into Europe by the end of this year, Gebetsberger said. The service gives patients remote access to a network of licensed dentists, and there they can get consultative advice within a 24 hour period. In the U.S., the service is available in two options: Direct Care ($10), which provides quick answers and personalized recommendations for specific oral care questions in as little as six hours; and Complete Care ($35), which provides more in-depth assessments of specific areas of oral health concerns within 24 hours.
On the sleep side of things, which has been a major focus for Philips over the past several years, the brand is set to introduce a smart sensor that will help users stop snoring. The Snoring relief band wraps around the user’s chest in a soft band. Most snoring—as any snorer or sufferer of the side effects of a partner who snores will tell you—occurs when the sleeper is on their back. The forthcoming product will be able to sense when the wearer is about to turn onto their back, which will trigger low-level vibrations intended to keep them on their side. As Gebetsberger explained, the alerts will be low-level enough so as to not interrupt the rhythm on sleep or wake the user up.
Lastly, Philips plans to roll out an updated version of their Airfryer XXL with Smart Sensing technology. The product will build on Philips cooking technology, which uses a “tornado” of hot air to melt away fat that is then captured in the bottom of the fryer for easy disposal—rather than sitting in the user’s stomach. The device will use smart sensors to adjust cooking times and cooking temperatures in order to cook the perfect mean, Gebetsberger said.
Philips will have these and a whole host of other new products on display during IFA in Berlin this September 6-11.