Photokina - Fully Accepting Digital
COLOGNE, GERMANY—By all accounts, Photokina 2000 was a huge success. A record number of 1,663 exhibitors from 45 countries came to Cologne loaded with new goodies for all types of picture-taking fans.
The electronic segment of the photo industry—now fully accepted after 10 years in attendance—responded to the growing digital market in Europe with, unofficially, the greatest number of new products among the three major groups—35mm, APS and digital. Sales volume in digital still cameras was up all over the continent (some countries reported double figures for the past year) due in part to the growing army of young, well-heeled, electronically savvy consumers in search of anything connected with the latest in electronic technology.
Hit 'em high, hit 'em low appeared to be the manufacturers' game plan as most of the new products were aimed at the high-end (advanced amateur and pro) and the entry-level customer, with more and more megapixel capacity and longer zoom lenses the major new lures.