Picky, Picky, Picky
As a specialty retailer, Tweeter keeps its finger on the pulse of new technologies and also takes a stand on them, said VP of Marketing Noah Herschman. "Just because it's a new technology doesn't mean we're going to endorse and carry it," he said. Throwaway DIVX discs and digital compact cassette (DCC) are examples of new technologies Tweeter passed up. "We're trying to sell stuff that's going to be around for a long time," Herschman said. "That's how you build customer relationships."
Tweeter carries all the varieties of display technology, from flat-panel plasma and LCD screens, to the thinner tabletop projection TVs and DLP front projectors, but is picky about the selection of goods the company carries within each type of technology.
Herschman said all the new display types are viable, but he predicted a shake-out in wall-hanging TVs down the road when plasma may be replaced by a better, cheaper alternative. "However," he said, "the concept of a TV that hangs on your wall has completely universal appeal. That's not going to become obsolete."