Adding Spark to the Car Electronics Market
There have been factors other than the economy that have impacted the mobile electronics market over the last two years. One is the market deluge of non-12-volt convenience products like MP3 players and smartphones; gadgets that have flowed into vehicles right along with their new connectivity needs. The other is that the demographic has morphed from the 16-to-25-year-old male to include just about everyone.
It's been a wild ride for those aftermarket suppliers who have stuck it out. They have had to tighten up and toughen up. But they, along with their dealers, are learning how to be more pro-active and to do what's necessary to survive in the new, post-hobbyist mobile electronics environment of 2010. Here's what a few of them see as is the biggest shift their retailer/installer base in the last year and how they've managed to address it. Find the full interviews in May's issue of Dealerscope.
Ted Cardenas, Director of Marketing, Pioneer: It's a bigger challenge in the industry to get consumers with discretionary income into the stores and find the right products for them. Pioneer has put emphasis on promoting products with more of the safety and convenience features such as navigation and Bluetooth.