Pioneer Carves High-Performance Niche with New ‘Project Kuro’ Plasma Lines
Pioneer Electronics, going against the flat-panel-market grain, will eschew commodity pricing -- and the customers that seek it out – and focus on “a quality and a premium-brand strategy,” said Pioneer North America’s chairman, CEO and president, Tom Haga.
It begins shipping this June an eighth-generation plasma TV line developed under the codename ‘Project Kuro’ and featuring radically re-engineered panel, filter and video processor technologies that aim at providing significantly deeper black-level reproduction than its first-tier direct competitors in the market. (“Kuro” in Japanese translates to “”black” in English.) “The flat-panel engineering team was asked to design these displays from scratch,” explained Haga.
The eight models will roll out through September and include 42-, 50- and 60-inch screen sizes with prices ranging from $2,700 through $7,500. Four models are in the specialty-dealer-oriented Elite range (two 1080p and two XGA) and four are in the regular range (also two 1080p and two XGA).