Pioneer Launches “MEL”
Pioneer Electronics has announced the launch of a new online resource for its mobile dealers, called Mobile Electronics Live, or “MEL.” The resource, located on Pioneer’s Web site, is to be used so that dealers can communicate with both Pioneer, as well as other dealers.
According to the company, the MEL system is meant to build on Pioneer’s established on-line classroom programming. The key, Pioneer says, is the instant messaging function, in which tech support personnel can assist dealers.
The program also includes a system of “MEL Bucks,” in which dealers can earn rewards.