Pioneer Packs Punch in AppRadio
The mantra for Pioneer at this year's CEA Line Shows in New York was "rethinking connectivity". The company touts the radio as "a revolutionary way to use apps in the car" and a "safe access to the world of smartphone apps".
"The smartphone continues to change the landscape of our industry and Pioneer's AppRadio is the first aftermarket product to fully embrace the iPhone 4 for use in the automobile," said Ted Cardenas, director of marketing for the car electronics division of Pioneer Electronics, Inc.
According to Pioneer, the AppRadio is the "total replacement of the radio in the vehicle". It is the first in-vehicle product designed to utilize the processing power, storage capacity, network connectivity and apps of the iPhone and iPod touch (4th generation) as the primary source for entertainment in the vehicle. The radio also features the industry's first capacitive touchscreen that allows control of most functions using similar touch and motion gestures as many of today's smartphones.