Pioneer Premier Dealers: Rev Your Sound Systems!
Pioneer Electronics has launched its first Premier Reference Series Demo Vehicle Build-off, inviting its top Premier audio retailers to create the ultimate sound quality demo vehicle. Pioneer will provide the dealers with a complete Premier audio system for installation in their own demo vehicle, which will be judged for installation and sound quality. Dealers will compete for prizes and the title of Pioneer Premier Reference Series Demo Vehicle Build-Off Champion. Judging will be April 16 at the company’s Mobile Electronics Road Show in Tucson, Arizona.
“Our goal is to highlight the incredible sound quality of our Premier product, create enthusiasm and competition amongst our dealers and hopefully pump up creativity among the sales staff and installers to build cars that offer great quality audio,” said Larry Rougas, vice president of marketing and product planning for mobile entertainment at Pioneer Electronics.
Seventeen dealers were chosen to compete, including Newport Autosound, Lotts Auto Stereo, Competition Soundworks, Cartronics, Audio Video Concepts, Sound Waves, Sound Sensation, ABT Electronics, Horizon Audio, Faust Inc, Sixth Ave, Sounds of TriState, Discount Auto, CJ Sounds, Brothers Sounds Electronics, Car Concepts and Music Systems.