Pioneer Showcases Automotive Technologies for Cars of Yesterday, Today and Tomorrow
This year, at the Consumer Electronics Show (CES) 2017, Pioneer showcases key technologies for the vehicles of yesterday, today and tomorrow – including innovations in both aftermarket and automotive OEM technologies. Featured in the booth is Pioneer’s full line of aftermarket products that offer connectivity and audio solutions to upgrade practically any vehicle, from the classic cars of yesterday to today's modern automobiles. The company continues its automotive industry leadership by revealing its vision for tomorrow, unveiling technologies for the future of driving designed to be integrated into vehicles supporting both autonomous and piloted driving modes. Demonstrations include Pioneer’s Advanced UX Cockpit for highly automated driving, Laser Head-up Display (HUD), and Light Detection and Ranging (LiDAR) system for vehicles.
“Autonomous driving is no longer a future concept, it’s reality. Pioneer plays a pivotal role in this evolution of the automated vehicle because we continue to provide first-to-market solutions for both our aftermarket and OEM partners. At this year’s show, we are highlighting not only technologies that help make automated vehicles viable, but also those created to make every drive an enjoyable entertainment experience,” said Russ Johnston, executive vice president of marketing and corporate communications for Pioneer Electronics (USA) Inc.
The industry predicts that within the next eight to 10 years, vehicles with highly automated driving systems will populate the highways. At CES 2016, Pioneer showcased its assisted driving system with Contextual Awareness. For 2017, the company demonstrates its concept of the automated driving system, the critical next step necessary before automated SAE International Level 3 vehicles become a reality.1 Level 3 is defined as conditional automation of the operational (steering, braking, accelerating, monitoring the vehicle and the roadway) and tactical (responding to events, determining when to change lanes, turn, use signals, etc.) aspects of the driving task. One of the biggest technological challenges of Level 3 automation is creating a safe and reliable hand-off from automated driving to manual driving. At the booth Pioneer is demonstrating how its technologies can be integrated into an automated system that meets the challenges of Level 3 automation. Visitors will get a sense of what driving the car of the future may feel like. Technologies on display include: