Apple and Sony have successfully done it, now Pioneer plans to open a retail store in Costa Mesa, Calif. this August. The store will offer Pioneer and Pioneer Elite products while also serving as a strategy to improve products based on consumer feedback. The store, a testing-ground, will feature new products currently only available in Japan.
“Product technology is evolving so quickly and commoditization of product happens faster than ever,” said Craig McManis, vice president, Pioneer Stores (USA) Inc. “A company store allows us greater access to consumers for product testing and planning.”
That company claims that other retailers will benefit from these test-opportunities helping them to decide how to reach the U.S. market with such technologies. Products will be on display in various vignettes throughout the store to simulate the home experience.