“The USA guys live and die by services. They can bring us a wealth of best practices and a great deal of intellectual property,” Drake said. “For years, we’ve been saying that services are very important to our members and a great opportunity for them to be more successful.”
Many NARDA members, however, are not yet generating profit on services, often times giving them away as a cost of doing business, Barbachano and others said. But as product margins continue to drop, appliance dealers have to make up the difference with services, which should deliver profits in the 10-point range. This becomes more important as the technological complexity of today’s appliances increase, NARDA members said.
JVC Hits the Mark