Pipeline - Industry Headlines
Good Guys Adds Experts
Good Guys launched a new targeted advertising campaign featuring pros from the entertainment industry talking about high-tech gear. "Experts" will include film and music professionals who have worked on such projects as Men in Black II, xXx, The Banger Sisters and the Los Angeles Philharmonic. The cross-media campaign will feature spokespersons using favorite electronics, from digital camcorders to flat screen TVs to home theater systems. The campaign will appear in major markets of California, Nevada, Oregon and Washington.