Pipeline - Industry Headlines
Sharp Slices LCD Prices
Sharp slashed prices of its AQUOS LCD TV models. MSRPs of the B2U and C3U Series dropped from $1,199.95 to $999.95 (13-inch), $1,499.95 to $1,199.95 (15-inch) and $2,499.95 to $1,999.95 (20-inch). B1U PC Card Slot models fell from $1,699.95 to $1,399.95 (15-inch) and $2,699.95 to $2,199.95 (20-inch). E1U Series models dropped from $1,199.95 to $899.95 (13-inch), $1,499.95 to $1,099.95 (15-inch), and $2,499.95 to $1,799.95 (20-inch). Prices of Sharp's widescreen LCDs, which just shipped this fall, also dropped, with the 22-inch cut from $3,799.95 to $2,999.95 and the 30-inch from $6,999.95 to $5,999.95.
Supporting the price cuts will be a 30-second holiday-oriented AQUOS spot airing on various cable networks, along with a $100 rebate on select 13-, 15- and 20-inch models through the end of 2002. "These reductions aren't in response to anything specific," said Tony Favia, Sharp senior marketing manager, Liquid Crystal Television. Favia said the strategy going forward calls for, roughly, 15 percent reductions from year to year. However, the current ads and rebates, said Favia,"are designed to maximize holiday sales."