Weather Impacts Holiday Season
Planalytics Business Intelligence, which tracks weather's effect on retail sales and operations, has released an analysis of weather's impact on the 2009 holiday selling season.
* New Years Week (Dec. 27-Jan, 2)
The coldest New Yearâ€™s Week since 2001 and the snowiest since 2000. A winter storm that brought rain in the Southeast and snow/rain/ice in the Northeast over New Years Eve and New Years day had a negative impact on restaurants and retailers, but for most major cities in the I-95 corridor, this was more of a "nuisance" event compared to the Super Saturday Snowstorm. The cold helped drive post-holiday clearance of seasonal product.
* Christmas Week (Dec. 20-26)
While there was a major snowstorm in the Central Plains and Upper Midwest over Christmas, most of the country had cold conditions. Following the Super Saturday Snowstorm from the prior week, most consumers were out and about finishing up last minute shopping. A rain event along the I-95 corridor on Christmas Day/Dec. 26 posed some traffic difficulties for travelers and post-Christmas bargain hunters.