Plasma Buyer Survey: Picture Quality is Key
The average screen size owned by respondents was 49 inches, and about 70 percent were replacing a 32- or 36-inch direct-view TV with their buy; 11 percent said they had replaced an LCD TV with a plasma set.
On the retail side, said Palumbo, respondents cited in-store displays and sales personnel as purchase influences, along with the Internet, news articles and publications that evaluate product performance. Most influential in buying decisions, however, were word-of-mouth recommendations.
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