RIM's Perry: PlayBook Aiming For Mobile Market
GRAPEVINE, TEX.- When Research in Motion's BlackBerry Playbook 7-inch tablet computer is released early next year, the company plans to pitch it, in part, towards the mobile electronics market, the company's accessories chief, Bob Perry, said in a keynote address at MERA's KnowledgeFest Tuesday.
Perry, a longtime consumer electronics industry executive most recently at Panasonic who joined RIM this year, said that the company's connectivity, as well as upcoming apps, will allow for easy in-car usage. Users will be able to plug their Playbook into an in-car cradle, where it will connect with their BlackBerry and allow phone calls and other activity through the Playbook.
The Playbook has been opened to software developers and is being pitched to mobile aftermarket companies now. He said a $1,000 installation could be offered with the PlayBook, or perhaps more for a more elaborate installation.