Challenged by the Opportunity?
Automakers advertise compatibility with portable consumer electronics and in turn consumer electronics companies like Apple, Sirius Satellite Radio, XM Satellite Radio, and HD Radio advertise compatibility with new automobile brands. This cross marketing begins to tell a story that can strike fear into an aftermarket consumer electronics retailer, leaving them feeling they are no longer needed to fulfill consumer demand for cool gadgets in the automobile. Nothing could be further from the truth!
This is your biggest opportunity! Why? Let’s look at the facts. Since the introduction of the iPod, consumers have purchased over 42 million of these little wonders and 14 million of them just in the last holiday quarter. Now compare that with 15 million automobiles sold per year and the market potential is clear. It’s obvious that many of those 42 million consumers are looking for solutions to integrate their new portable device into their automobile and certainly some of them live in your city.
We can take a look at the first time consumers buy an iPod. Their first impression is “Wow, this sounds great!” They are amazed at the size, the ease of navigation for their whole music library and the really great sound. They get more excited when they realize that they can put their whole CD collection on the little thing. They plug it into their home stereo and now it sounds even better. They get in the car for the daily commute and start thinking about how they can get this same experience in the automobile. But then they realize there is no place to plug this thing in so they look for someone who has the expertise. And guess what? You are the automobile technology expert! Position and market yourself as THE automotive technology store in your town.