PMA Revamps Retail Marketing Efforts
Yet another component of the toolkit is newsletter templates developed by PMA with simplicity and ease-of-use in mind, and content – articles and pictures – provided by the New York Institute of Photography (www.nyip.com), the largest and oldest photography school in the world.
With regard to the aforementioned costs of the typical marketing campaign, PMA is presenting this opportunity as an affordable alternative, despite the fact it was actually created by a high profile ad agency.
The best part about the toolkit is the low price. “Having a campaign designed – and purchasing high-quality creative materials to support it – from an ad agency like Forest Creative Group would cost a typical company between $15,000 and $30,000,”
Covey says. “We are offering members the Marketing Toolkit as just one part of PMA+, a new, premium-level package of services from PMA – with several yet-to-be announced additional components – for only $600 per member year.”