- Pokémon GO shot to No. 1 on every app store chart in less than 24 hours
- Game hits on nostalgia, tech trends, and a sense of urgency
- Success resulted in a 10 percent bump in Nintendo's stock as of Friday a.m.
If you have happened to venture into your local app store in the past 24 hours, chances are you’ve seen (or perhaps heard about) the latest mobile gaming craze: Pokémon GO. Yes, those little monsters who you’re supposed to capture in tiny magical Pokéballs are back—though, some would say they never left. After years spent trapped in the mobile console world, Nintendo and Niantic Labs have released their creatures in the Apple and Google app stores for millions to enjoy.
And they have.