Polaroid Accessories Group Rolls Out Product
“In today’s value driven economy, consumers need a very real reason to trade up from a 10 or 12 mp camera” said Ed Rivera, the brand’s VP of Sales, “Many prefer to extend the usability of their product—and do so without overextending their budget—which is where our accessory line comes in. Case in point, rather than ‘trade up’ to a camera with a longer zoom, they can instead choose our lens converters which enable them to double or triple the focal length of their existing lens—and do so at a fraction of the cost of a new camera or lens.”
Rivera also pointed out that the line wasn’t just about extending usability of older cameras but newer ones as well. “Some level of HD-class video is now standard on even entry level cameras” pointed out Rivera, “Regardless if the footage is for YouTube or some level of commercial use, the days of shaky, dark and grainy footage being acceptable for web viewing are long gone. Today’s consumer expects the video produced by their digital camera to be “camcorder quality”, and will pay for intelligently designed accessories that will ensure it. That’s why we’re launching a full range of “Shooting Solutions”—lighting and stabilization products designed to optimize the video experience”.
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