Polaroid Expanding Fotobar Concept in California
Polaroid announced that it is expanding its Fotobar concept to seven locations throughout California. All of the locations of the 300 square-foot stores will be located in Westfield Malls.
"Our new micro-retail stores represent the best of our technology, merchandising and retail knowledge, creating a highly scalable, efficient store model that can be rolled out nationwide," Warren Struhl, the company's founder and chief executive officer, said as part of the announcement.
"Two years ago when we launched Polaroid Fotobar, our goal was to reinvent how consumers interact with their digital photography in a fun manner. Now, we have a brand new retail footprint in which consumers can print their best memories for their wall, desk or shelf."