Polaroid Showcased Next-Gen Instant Print Camera at CES 2016
During CES 2016 last week, Polaroid debuted its next generation instant print camera that builds off of the success of its first-gen Polaroid Snap device. The Polaroid Snap+ is built around the same principles of being able to quickly take a photo and have it printed out and shared around the web instantaneously, and also adds some new features to make that experience “even more fun” and versatile, the company said.
"Our brand's renewed focus on product design has allowed us to bring new and exciting products—such as the Polaroid Snap+—to market that evoke an emotional connection with our consumers," Scott W. Hardy, President and CEO of Polaroid, said in a statement. "Above all things, our brand is known for being fun and for the nostalgic instant photography experience which is our legacy. Now that we've reinvigorated that experience with digital technologies, its allowing Polaroid to reintroduce the idea of 'click and print' photography to a new generation of consumers."
Updates to the Polaroid Snap+ include the addition of a 3.5-inch touchscreen LCD for navigating the camera’s menu and for framing the photo, a 13MP CMOS sensor for “higher-quality images,” and 1080p full HD video recording capability. The Snap+ has an external storage capacity, via microSD, of up to 128GB.