Polk Rolls Out Product-Packed Bus and Drives the Heritage Collection
Polk Audio is rolling out a tour bus packed with new product demos and a fully equipped recording studio to key retailers, as well as sporting events and concerts, across the country.
The bus is part of the company's new "Listen to the Music" marketing campaign to support a new line of gaming headphones, a soundbar designed for Microsoft's upcoming Xbox 1, and the new Heritage Collection of headphones and Bluetooth speakers.
A cornerstone of the campaign is a contest for consumers to send in a video recording of their version of the Doobie Brothers classic "Listen to the Music." Contestants can also visit the bus when it rolls through their town to record their masterpiece. The rolling recording studio features GoPro Hero video cameras, an electronic drum kit, guitars and other instruments. A number of high-end prizes are up for grabs.