Polk Sticks to High-End HTB

By David Dritsas, ddritsas@napco.com

New York—At the 2001 Home Entertainment Expo in New York last week, Polk Audio made several new introductions in the home-theater-in-a-box category as well as some new speaker introductions. The company also changed its own look with an updated, more conservative company logo.

Polk has found success with its high-end all-in-one, home theater-in-a-box systems, and Polk Director of Marketing Paul DiComo said the company is sticking to that strategy.

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