Polk Headphones Target Sports, Fitness Demographics
Polk Audio has introduced four headphone models in a new line it is aiming at the sports and fitness markets.
Polk’s UltraFit line ranges from $49.95 to $99.95 and includes in-ear and on-ear designs in a variety of color combinations. Polk is emphasizing both the sound quality and the comfort and fit properties of the headphones when they are used by active lifestylers.
All models come with zippered cases and offer Polk’s SecureFit design, which keeps the headphones securely in or on the ear, and water-resistant, anti-microbial properties, as well as tangle-free flat planar audio cabling. All are also designed with Kevlar-reinforced hinge points to reduce the possibility of breakage.