PopCom’s Interactive Retail Kiosk Incorporates Facial Recognition, Data Collection
Interactive kiosks have commanded a large presence of late as a hot-button, omnichannel technology that many retailers are embracing as they embark on "store of the future" omnichannel initiatives. The technology behind these interactive kiosks provides efficient and effective self-service opportunities that are boosting customer convenience, as well as customer loyalty.
From PopCom, an innovative vending machine and kiosk technology company, comes the market-ready PopShop, an automated retail solution it has been developing for more than a year. PopShop is designed to allow e-commerce retailers to have a physical self-serve presence in the form of an interactive kiosk that uses facial recognition.
The kiosk’s management software collects customer demographic information at the point of sale, along with monitoring inventory, capturing sales data and generating insights for lead generation.
"In retail, every transaction in an opportunity. An opportunity to make an impression. An opportunity to build revenue and turn products into profit. At least that's how we used to look at it," said Dawn Dickson, PopCom Founder, CEO. “Every transaction is also an opportunity to learn.”
She added that in today’s changing retail landscape understanding why the sale happened, is as important as making the sale itself. Fully automated, with two independent camera tracking systems, PopCom's new Smart Kiosk learns as it sells...autonomously tracking age, gender and even subtle emotional cues, for every transaction.
Captured in real time, this data helps the retailer understand consumer intent on a much deeper level — yielding stronger insights that lead to better products, and more relevant consumer experiences.
And the PopShop Kiosk isn’t just programmed to learn… it’s programmed to act. Each kiosk can fine-tune its messaging, seamlessly responding to consumers’ emotional feedback. For instance, if a consumer appears confused, the kiosk will note these moments and provide analytics to the brand to suggest product changes in display, marketing language and pricing.
“Combining the demographics of the consumer with the intent analytics of PopCom’s white labeled technology platform creates a powerful, data rich, learning experience. This solution is applicable to a wide array of client needs and retail applications,” Dickson added.