Portable Audio Takes Another Step Forward
"Circuit City has made a pretty strong statement in how they feel about satellite radio by taking it out of the mobile electronics section of the store and creating a display within 15 feet of the front of the store in the highest traffic area," notes Murphy.
He says that for some regional and specialist dealers XM will provide display support. The company also doesn't want the product sold in the same manner as portable CD and MP3 players, because it has a much broader demographic.
While the Delphi product is the first to use the XM2Go platform, Murphy believes it will become the heart of many future devices. "We are open to licensing to any of the major consumer electronics manufacturers, and we have already signed deals with other brands. You will see other products in the first half of 2005." -Grant Clauser