Portable Devices Top Wish Lists, CEA Says
Consumers increasingly are turning to portable consumer electronics products to keep them entertained while they are on the go, according to factory-to-dealer sales figures reported by the Consumer Electronics Association (CEA). Strong sales of portable products, such as MP3 players, satellite radios and digital cameras, are expected to continue during the holiday shopping season as more consumers hit the road, rail and sky.
MP3 players continue to be one of the most popular consumer electronics purchases this year. In year-to-date sales through September, dollar sales have topped $411 million, which is an increase of 81 percent over the same period in 2003. CEA Market Research predicts that by the end of the year, those sales will grow to $934 million. Sales of CD players that are MP3-capable also are rising as consumers continue to transition to digital audio technologies. Dollar sales of these units total $178 million through September.
"Anyone who has seen a shopping mall parking lot the day after Thanksgiving or an airport terminal in December knows that Americans are on the go this time of year perhaps more than any other," explains CEA Senior Industry Analyst Steve Koenig. "What this sales data tells us is that increasingly consumers want portable devices, such as MP3 players and digital cameras, to take with them. We expect even stronger holiday sales in these categories as people select CE products as gifts for family and friends, as well."