Post-Thanksgiving, Pre-Christmas Selling Season
Let’s take a look at the questions that focused on the post-selling season (after realizing that you may still be in business). It is encouraging that 30 percent say they will begin to hire again. Another 52 percent said they would maintain their current headcount thus saving or creating over 12 million jobs while receiving stimulus money. Of the 30 percent that said they would begin hiring, 6 percent said they would not rehire any of the employees they let go last year. The people answering this question must be the ones that read an earlier Sachs Report about how to take advantage of pruning your employee tree of unproductive employees. These are typically employees that were only dragging down your productivity and generally lacked the creativity your organization needed. It is never to late to rid your ranks of these kinds of employees.
Finally, an area of clarity has to do with how retailers and manufactures plan to go to market next year. Over 30 percent reported that they would change distribution channels next year. We have already seen Pioneer announcing they are no longer going to support the Premier line and now we also see that 16 percent of respondents to our survey claim they will seriously consider selling directly online to consumers. Another 31 percent say they will either add or delete lines they currently carry.
But we cannot forget the 16 percent who told us they will not be making any changes to their business at all next year. In my upcoming bestseller, and follow up to my Pulitzer Prize winning series on Driver Distraction, I identify by name these dealers and manufactures and the markets and product categories they service. “Going Rascal” clearly shows how doing nothing not only removes any chance of staying in business, but is actually damaging to the industry as a whole.