Tailoring merchandising efforts to a connection product mix
By Grant Clauser
There are many competitors in the bid for retail space in the surge protection and accessory market, some of them entrenched and quite visible. What's the big deal about power these days? It's unstable and potentially dangerous to electronics, and it's a big profit center for retailers. Though not a new name in the market, Power Sentry is trying to grab a bigger part of the business with unique products and an expansion of its line into PC and A/V connection accessories.