Powerful Women in Consumer Technology 2019: Dawn Pratt
To see the full 2019 class of Powerful Women in Consumer Technology, please check out the program's home page.
Title: CEO and Founder, Tech Up For Women
Company: Tech Up For Women, A Global Training & Events Group Company
Tell us a little about your career history.
Dawn Pratt is CEO of Global Training & Events Group (GTEG) and Founder of Tech Up For Women. Tech Up For Women is an annual Conference & Trade Show created specifically to introduce and advance women through knowledge of technology. Tech Up encompasses all areas of technology, encouraging women in all job functions, to learn, understand and take advantage of the multitude of career opportunities in technology. The annual event was named by Forbes as one of “the top five most inspiring conferences of 2018”. Adding to the power of the Tech Up brand, in early 2019, Tech Up For Women launched a community website built to provide an engagement platform for women to interact and collaborate through technology. The site offers access to tech trends, career resources including recruiting, networking, innovation ideas and inspiration to advance women. The event offers women the opportunity to learn new technologies in the areas of big data, digital, analytics, cyber security, coding, VR, AI, 5G, mobile, healthcare technology, the internet of things, electronics and so much more.
At GTEG Dawn oversees the development, sales and marketing of customized training programs to a variety of global corporate clients. Areas of expertise include negotiation, sales, communication skills, procurement and more. In partnership with her Corporate Training Faculty Members, from across the globe, Dawn is preparing to launch a game-based learning program for use in a business training environment. Leveraging leading edge technology to create a game, which incorporates learning skills such as negotiation, unconscious bias, sales, procurement and many other topics. The mission is to create a fun, interactive transactional training game. This program is pioneering advancement in the field of corporate training. The pilot will launch in early 2020.
Dawn’s career spans decades and her background includes corporate training, conferences, trade shows, webinars and podcasts. She has worked in key management and operational roles at the Negotiation Institute, Reed International, and Advanstar.
What attracted you to a career in consumer technology?
My career has evolved over the years through interaction with technology clients and the constant need to keep up with new innovations.
What are the best initiatives available to attract women to careers in technology—and what hurdles are left to overcome?
There are so many resources available and finding them is the reason we created Tech Up For Women's website platform and conference, www.techupforwomen.com. I would like to see greater movement with the investment funding for women owned tech start ups. Currently the needle is still at 2% for female funding dollars, which is simply unacceptable. This remains one of our most important missions at Tech Up For Women for 2020 and beyond.
What accomplishments are you most proud of in your career?
My favorite accomplishments begin with the many customized corporate training programs we have created to advance so many careers to having our event, in it's second year, being named one of Forbes "five most inspiring conferences of 2018".
Any closing thoughts you’d like to share?
It has been a wonderful few years creating the Tech UP For Women forum for women to stay ahead of the tech curve, find resources, networking opportunities, spark ideas and innovation to advance! Technology moves so fast we all need to constantly stay current to move forward.