Powerful Women in Consumer Technology 2019: Dawn Taylor
To see the full 2019 class of Powerful Women in Consumer Technology, please check out the program's home page.
Tell us a little about your career history.
In 1994, I joined VAC Service Corp., one of the original service contract providers in the industry, as an entry-level Accounting Clerk. Within a short time, I was hooked. I loved the pace, the variety and the diversity of our clients and customers. Over the last 25 years I steadily advanced and thrived through the challenges of acquisition, restructuring, relocation and multiple leadership changes. The challenges and opportunities along the way afforded me the chance to work in different functional areas of the company and along side many others. My experience in Accounting, Marketing, Client Services, and Operations provided me with a perspective not many have the opportunity to develop – knowledge and understanding through multiple lenses of the product life cycle. In 2012 I was promoted to president and have incorporated the front-line understanding of our products and services into our corporate strategy, never losing sight of the client, customer and our associates who support them every day.
What attracted you to a career in consumer technology?
I can’t say that it was an attraction to consumer technology when I started in the industry, but it quickly developed into a respect and appreciation for consumer technology retailers, and the lifestyle solutions they provide to customers. It is an ever-evolving market and the innovation and advances in products has been amazing to see, especially from such a unique and up-close perspective. I’ve grown up with the industry, so to speak, and have loved every minute.
What are the best initiatives available to attract women to careers in technology—and what hurdles are left to overcome?
Women supporting women – reaching out to those coming up in the industry and sharing experiences with young women who may not have thought of technology as a career option. This can be accomplished through local schools, networking groups and conferences geared toward women in complementary industries. For example, my entire career has been in the service contract/warranty industry, however the products and services in my business support and depend on the consumer technology space.
The biggest hurdle may be in determining where you may fit best in this industry now considering how quickly technology evolves and the endless options for selling, servicing and supporting customers.
What accomplishments are you most proud of in your career?
Integrating two businesses, launching a new brand and growing top-line revenue almost 100% year over year the year after we rebranded. It is not my accomplishment, but I am most proud of to have mentored and contributed, even in some small way, to the growth and development of key people on my team.