PowerHouse Alliance Celebrates Ten Years, Wraps National Sales Meeting Announcing New Board Members
Last week, the 11 PowerHouse Alliance distributor members celebrated their tenth year as a national consortium, convening for their seventh annual National Sales Meeting alongside over 30 vendors in preparation for CEDIA Expo and the second half of 2019. The meetings concluded with the announcement of four new board members who will collaborate in leading the group going forward.
To start off the meetings, CEDIA Senior Director of Sales, Sponsorships, and Partnerships Robert Keeler presented to attendees, discussing the changes in the industry and how the regional distributors can poise for growth through product diversity and the development of strategic partnerships. Keeler offered insight on changes in the industry, which is seeing more influence from outside trades such as builders and designers, as well as new technologies pushing consumer awareness. “The Powerhouse Alliance represents a phenomenal group of people who look to forward this industry in a very positive fashion,” said Keeler. “Integrators, new and established alike, can benefit from this group's collective knowledge in growing their business.”
His message of industry diversification and expansion was timely, as the PowerHouse Alliance has grown in recent years with new members and locations joining the group and now with a new board: Garrett Breinholt, sales manager for member Mountain West Distributors, has been appointed new board president, with CJ Provenzano from ECD as vice president. Mountain West Distributor’s Craig Breinholt joins as the secretary, with Patrick Berna from Ui Supplies as the new at-large board member. Together, the board will work with PowerHouse Alliance Executive Director Dennis Holzer in guiding the distributor consortium into growth through its A2V house brand, new vendors and lines, expanding training programs and events, as well as new partnerships and developments.