Vendor View: Riding the Crest of High-Impact Brands
Premier Accessory Group knows the value of partnerships. The go-to-market strategy of this 20-year-old, New York-based designer and developer of CE accessories is all about partnerships. The company licenses a wide portfolio of high-profile, recognizable brands that registers with consumers.
To do that, Premier develops product families under brand umbrellas that share a unified look and colorful packaging that ensures “the opposite of buyer remorse,” said Pat Stanley, Premier’s national sales manager.
The company, Stanley said, is anchored on strong partnerships. One prime example is the Motor Trend magazine, a 60-year-old publication with 7.6 million readers a month that generates millions of online impressions. The line includes Bluetooth products, cell phone cases, multiple-outlet power adapters, FM transmitters, cables and cassette adapters.