Preparing for the VR Store of the Future Using 3D Scanning
As product design entrepreneurs and major brands review their marketing and product strategies for the upcoming year, they must consider the digital transformation that is occurring in the retail sector, specifically virtual reality (VR) and augmented reality (AR). We’ve already seen brick and mortar locations slim down as foot traffic gives out to web traffic, take Target as a prime example. The large retailer has found success in small-format stores while continuing to build a robust online presence. Integrating VR/AR technologies into this transformation is the next step, allowing buyers to experience products in a new and unique way. However, as retailers look to evolve their digital strategies to hone in on modern innovation, they must first start with enabling technologies such as 3D scanning.
3D scanning works by taking a physical object and using a 3D scanner to accurately capture the geometry and color of the item. This data is then processed into a 3D model, a digital replica which can be uploaded into modeling software to then be manipulated and redesigned. Once you have the final digital model, companies and retailers have many different options on how to best use it.
VR and AR is possibly one of the most exciting ways that 3D scanning is preparing retailers for the future. Once an object is 3D scanned, the digital format of the object can be used to recreate an entire VR world or used to view an item in your own house via AR.