Prepping for Prosperity: KnowledgeFest
The final figures are in for KnowledgeFest Dallas, held last month, and it was another record-setting event for the MEA, with year-over-year growth in attendees and exhibitors: More than 1,729 attendees, including 1,217 retailer and distributor attendees, 1,115 retailers and 103 distributors. There were over 60 exhibitors occupying 90,000 square feet of exhibit space, 48 hours of educational workshops, and 78 hours of manufacturer training. To accommodate the event’s growth, the show floor moved to a bigger hall within Dallas Convention Center. It will be held in Dallas again in 2019.
Growth came from product categories such as driver assistance and safety products. Both of these emerging categories are offering installing dealers new revenue opportunities New tech companies are finding the KnowledgeFest show floor. The specific training times are an affordable way to bring their products to market with the mobile specialist. Chris Cook, president of MEA, noted: “Over the last several years, we’ve watched KnowledgeFest evolve to the point where, this year in Dallas, we’ve seen the mobile electronics industry make KnowledgeFest their own. Looking at our show floor, I was struck by the number of pure 12-volt companies exhibiting—more than [at] the North Hall [at CES]. Attendees, eager to learn, packed our education and training sessions. Dallas establishes KnowledgeFest as the premier event for our industry. I believe we’ve created the optimum venue and experience to achieve our exhibitor goals and attendee goals. We’ve gathered the best available education, supplier displays and much more.