Prime Day 2017 Predictions: Sales Above $2 Billion, More than Half of Americans to Shop
The Prime Day frenzy is in full effect.
The event, which kicked off on Monday night at 9 p.m. on the east coast, will run until midnight Seattle time and is expected to break all kinds of “single day” internet retail records—much like the Prime Days that have come before it.
One prediction that is fair to make right now is that Prime Day 2017 will likely become the single most successful day in Amazon's history. What’s left to be seen is just how successful the day will be. Several different sources around the internet are making some lofty predictions for Prime Day. Here’s a quick round up of some of the wildest ones out there: