Prime Day 2018 Gets Off to a Rough Start for Amazon
Update (July 17, 1:30pm): Still no word from Amazon on the cause of the outage—though our presumption is an unexpected amount of weight on their servers. That said, analysts are starting to weigh in on the impact the glitch might've had on the early hours of Prime Day 2018.
"Online shopping is all about instant gratification," Mary Lou Barney, VP of Client Success at Fuel Cycle, said in a statement to Dealerscope. "And when that gratification is no longer instant due to technical issues, shoppers will simply click over to another ecommerce site. While heavy traffic is apparently the reason for Amazon’s slowdowns and crashes on Prime Day, the issues definitely represent lost sales opportunities for Amazon and, conversely, found sales opportunities for competitive sites holding their own sales. Amazon has the most secure hold on customers seeking out Amazon-specific items like the Echo Dot and Fire products. For other items, shoppers may be saying, 'Alexa, find me ecommerce sites other than Amazon.'"