It’s no secret the holidays are the busiest time of year for retail shopping. The National Retail Federation estimates holiday sales to reach $730 billion during November and December this year. That’s more than the U.S. has spent on the entire NASA space program.
With earning potential at an all-time-high this holiday season, some businesses still struggle to maximize marketing opportunities with their customers. By utilizing sufficient marketing strategies, gathering consumer data, collecting consent and prioritizing the consumer, businesses can go from better to best in sales this holiday season.
Tech the Halls
Eric Tejeda is the Director of Marketing for PossibleNOW. Eric drives the organization’s growth objectives by launching new products and services, promoting thought leadership, building awareness and nurturing leads. Eric believes the key to success in the post-digital age is being able to Listen, Remember and Respond to prospects and customers and has deployed a marketing technology stack to support that approach. Active in community and industry organizations, Eric recently served on the American Marketing Association Board of Directors.