PRO Group Dealers Call for More Step-up Products
PRO Group directors and members will hammer home to their vendor partners at their annual spring meeting this week the viability of the specialty dealer channel and the need for new products and feature sets that differentiate their offerings from those sold by the mass merchants.
The problem, dealers said, is that too many manufacturers today are focusing their product line on the volume channel to meet the demands of cost-conscience consumers. At the same time, many of the step-up products that once sold exclusively through limited distribution are now given a much broader channel, which has forced the specialty dealer to sell essentially the same product that's going through volume retailers and online giants.
"We need differentiated products and technologies," said Dave Workman, executive director and COO of the PRO Group.