ProAct Sales is now Sound United’s Metro NY-NJ Rep
As of Aug. 1, Catalyst AV member ProAct Sales/Custom Partners is the Marantz, Denon, HEOS, Definitive Technology, Polk Audio and Classé manufacturer’s representative for the Metro New York-New Jersey territory.
ProAct Sales, established in 1991, has a deep connection with the design community, as a member and accredited teacher of the American Institute of Architects (AIA), offering courses to the design community enabling local architects to get the mandatory continuing education units (CEUs) required to maintain their affiliation.
“Our mission is to provide a select group of manufacturers a highly focused level of effort directed to the CE retailer and custom installer in the Metro NY-NJ market. We are delighted to be the manufacturer’s rep for the iconic brands of Sound United,” said ProAct Sales’ Rich Radimer, president and founder.
“Well recognized in the territory for providing excellent customer service and creating value for dealers, this new partnership with ProAct Sales will benefit Sound United through greater diversity and market reach from an expanded selling team, more effective account management, and enhanced technical expertise/support and product synergies. We look forward to this new partnership driving growth for our brands,” said Sound United’s Kevin Zarow, VP of A/V Specialty and Custom Integration.